I caught up with author, speaker and investor Guy Kawasaki to discuss his new book Enchantment: The Art of Changing Hearts, Minds and Actions. Specifically, I was interested to explore how retail brands can move beyond engagement to the realm of "enchantment" that Guy describes. And with e-commerce growth outpacing brick and mortar retail at a rate of 3 to 1, there's a new sense of urgency for retailers to literally enchant their customers into life-long loyalty.

In our time together we covered everything from the BP oil spill to Walmart's operational dominance not to mention Guy's passion for the game of hockey!

The video of our chat is broken into three separate segments. Enjoy!

Related Content

User Comments – Give us your opinion!

Features

News

Blogs

User Comments

Products & Services

Digital Signage & Kiosk Software - Nanopoint

http://global.networldalliance.com/new/images/products/2259.png

2259/Digital-Signage-Kiosk-Software-Nanopoint

LG M4210LCBA - 42" class (42.0" measured diagonally

http://global.networldalliance.com/new/images/products/4314.png

4314/LG-M4210LCBA-42-class-42-0-measured-diagonally

Directory and Way-finding Solutions

http://global.networldalliance.com/new/images/products/4305.png

4305/Directory-and-Way-finding-Solutions

Transitions Optical Interactive Lens Demonstrators

http://global.networldalliance.com/new/images/products/5191.png

5191/Transitions-Optical-Interactive-Lens-Demonstrators

Dynamic Digital Signage Graphics

http://global.networldalliance.com/new/images/products/moxie.png

3926/Dynamic-Digital-Signage-Graphics

In-store merchandising

http://global.networldalliance.com/new/images/products/4196.png

4196/In-store-merchandising

Web

http://global.networldalliance.com/new/images/products/4763.png

4763/Web

LG M4225CCBA - 42" class (42.0" measured diagonally)

http://global.networldalliance.com/new/images/products/4312.png

4312/LG-M4225CCBA-42-class-42-0-measured-diagonally

National Service Center Systems Integration

http://global.networldalliance.com/new/images/products/275.png

275/National-Service-Center-Systems-Integration

LG M5520CCBA - 55" class (54.6" measured diagonally)

http://global.networldalliance.com/new/images/products/4308.png

4308/LG-M5520CCBA-55-class-54-6-measured-diagonally

Retail Prophet

Latest posts by Doug Stephens
Doug Stephens
Retail futurist, Doug Stephens is an in-demand speaker for private and public sector audiences across North America on the mega-trends shaping a new era of retailing and consumerism. His thinking has influenced many of North America's best-known brands. Doug is a regular guest expert on the CTV television series App Central TV and media contact on trends in the retail landscape.
Website:
Related Content
Retail Customer Experience Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.