Understanding PCI DSS and Payment Card Security

0 Comments

Got a surprising piece of news in the mail recently from my bank. Effective July 1, it said, I will no longer be able to earn reward points on purchases made with my debit card. The reason is recent legislation that caps the fees banks can charge retailers and other companies for processing debit card purchases.

This should not have surprised me, except that I had no idea I was in a loyalty program with my bank. This is a lender with whom I have done business for almost eight years. I've used its debit/credit card for almost eight years, too, yet it was never once communicated to me that I was a member of a loyalty program.

"Any reward points you've earned prior to this date will be available for redemption in accordance with the program terms," the bank notice states.

Oooh, rewards? Maybe this is not such a bad surprise. So I tap into the loyalty program's website. What rewards can I earn? Electronics? Tickets? Gift cards? But wait, I only have 1,000 points. One thousand points, and the minimum requirement for redemption is 2,000 points.

So the program I never knew I was a member of was worthless to me anyway. At least my bank was forced to point this out.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

Slabb Q Series Digital Signage

http://global.networldalliance.com/new/images/products/Q_series_100.gif

2788/Slabb-Q-Series-Digital-Signage

High-Performance Commercial-Grade LCD | 65” NEC V651

http://global.networldalliance.com/new/images/products/4704.png

4704/High-Performance-Commercial-Grade-LCD-65-NEC-V651

LG M4210LCBA - 42" class (42.0" measured diagonally

http://global.networldalliance.com/new/images/products/4314.png

4314/LG-M4210LCBA-42-class-42-0-measured-diagonally

Carousel Enterprise

http://global.networldalliance.com/new/images/products/800.png

375/Carousel-Enterprise

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Multiple Screen Content Playout

http://global.networldalliance.com/new/images/products/center_point_100.gif

187/Multiple-Screen-Content-Playout

Olea Tokyo Kiosk

http://global.networldalliance.com/new/images/products/4329.png

4329/Olea-Tokyo-Kiosk

Dynasign Online Services

http://global.networldalliance.com/new/images/products/dynasign_onlineservices_100.jpg

212/Dynasign-Online-Services

Self-Service Terminals - The TIO Biller Opportunity

http://global.networldalliance.com/new/images/products/tio.gif

2012/Self-Service-Terminals-The-TIO-Biller-Opportunity

Giant LCD Signage | 82" NEC MultiSync LCD8205

http://global.networldalliance.com/new/images/products/8205_w_model_HO_std2_100.gif

238/Giant-LCD-Signage-82-NEC-MultiSync-LCD8205

Public relations and marketing strategies

Latest posts by Lisa Biank Fasig
Lisa Biank Fasig
Lisa develops and applies public relations and marketing strategies for new and existing clients at JZMcBride and Associates. With 18 years of reporting experience, most in business and specifically consumer behavior, she is highly skilled at researching data and teasing out the trends.
Retail Customer Experience Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.