Media Kit

Fb Share

Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company operates 107 stores in 21 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast. A recent press release from Craig Carlock, CEO, The Fresh Market highlights the chain's customer value proposition and its expansion goals: "We look forward to introducing The Fresh Market's concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering neighboring communities a rewarding new food shopping experience."

In the release, Carlock compared the store's feel to older European markets and indicates that the store environment is designed to deliver a sensory-friendly environment. "Our customers enjoy shopping in an environment that appeals to all the senses," he said. "The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, soft lighting with antique décor in an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food."

Why is The Fresh Market the "new" Whole Foods?

  1. Pricing is practical. Comparing apples to apples (or, in this case, gourmet cheese to gourmet cheese), The Fresh Market's offerings seem to be priced in line with conventional supermarkets. The market offers a refreshing change vs. "Whole Paychecks" higher-priced cheese, meat, seafood, etc.
  2. Good things come in small packages. The smaller store footprint means that the parking lot, store, and registers are easier to navigate – even on a busy weekend afternoon.
  3. Delight and dazzle drives loyal customers. Whole Foods' mission of "Satisfy and Delight" might be trumped by The Fresh Market as TFM's warm ambiance, warmer customer service, and hot-yet-free coffee ensures customers leave with a smile on their face and a spring in their step.

Customers should be looking forward to The Fresh Market's continued goal of enhancing the grocery shopping experience.

Related Content

User Comments – Give us your opinion!
  • Tim Bernal
    83537322
    Is this a paid advertisement? I don't think Whole Foods is the end-all, be-all for grocery stores but there is nothing to this article that makes a tangible claim as to why Fresh Market is a better place. The 3 reasons are completely subjective (except possibly price, but is it really apples to apples on quality, and if so, are they somehow able to secure lower costs or are they just taking a lower margin off of lower volume).
Products & Services

John Deere Live!

http://global.networldalliance.com/new/images/products/570.png

153/John-Deere-Live

LG 55LN541C

http://global.networldalliance.com/new/images/products/6429.png

6429/LG-55LN541C

Retail Shop Along Facilitator

http://global.networldalliance.com/new/images/products/3781.png

3781/Retail-Shop-Along-Facilitator

NEC MultiSync Professional Series

http://global.networldalliance.com/new/images/products/P401_HO_72.jpg

57/NEC-MultiSync-Professional-Series

Netswipe®

http://global.networldalliance.com/new/images/products/6343.png

6343/Netswipe

Dynasign Online Services

http://global.networldalliance.com/new/images/products/dynasign_onlineservices_100.jpg

212/Dynasign-Online-Services

Slabb X7E Transactional Kiosk

http://global.networldalliance.com/new/images/products/7025.png

7025/Slabb-X7E-Transactional-Kiosk

Slabb X10 Informational Wayfinding Kiosk

http://global.networldalliance.com/new/images/products/6473.png

6473/Slabb-X10-Informational-Wayfinding-Kiosk

Black Box iCOMPEL™ EDS Enterprise Digital Signage Platforms

http://global.networldalliance.com/new/images/products/2031.png

2031/Black-Box-iCOMPEL-EDS-Enterprise-Digital-Signage-Platforms

Black Box iCOMPEL™ HD Digital Signage Platforms

http://global.networldalliance.com/new/images/products/2044.png

2044/Black-Box-iCOMPEL-HD-Digital-Signage-Platforms

Insight-driven marketing

Latest posts by Annamaria Turano
Annamaria Turano
AnnaMaria Turano is a partner of MCAworks, a strategic marketing consulting firm based in Westport, CT. She develops insight-driven customer value propositions and strategic marketing plans for companies such as MasterCard, PepsiCo, Pfizer, Subway and Verizon. She is an Adjunct Professor of Marketing at NYU’s Sterns School of Business, and is co-author of "StopWatch Marketing."
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.