Media Kit

Fb Share

Matthew Broderick gave us a time-out during the Super Bowl, and for a middle-aged, recession-weary public, the timing couldn't have been better.

Broderick, if you haven't heard, is reviving Ferris Bueller, the school-cutting, life-loving teen of the 1986 movie. It is for just a brief time, but it is the quality of the moment, not the length, which matters.

The effort comes in the form of a commercial for Honda. That's right, instead of the wickedly gorgeous, cherry-red Ferrari 250GT California, Ferris ditches work and gets his kicks in a red CRV.

But it works, not surprisingly. With smart writing, an eclectic soundtrack and a terrific cast, Ferris Bueller's Day Off introduced lines that are still being used 26 years later, from "Bueller? Bueller?" to (more resonantly) "If you had access to a car like this, would you take it back right away?"

To our delight, many of these lines (as well as the Yello song "Oh Yeah") are used in the ad, no doubt designed to get viewers of a certain age to nudge each other conspiratorially. Remember that? Wasn't that great?

By uniting with Ferris, Honda is aligning itself with the free-spirited, adventurous youth who still lives, somewhere, in all of us. It is extending our loyalty from the principles of Ferris to the principles of Honda.

Related Content

User Comments – Give us your opinion!
Products & Services

Roundy's Human Resource Employment Kiosk

http://global.networldalliance.com/new/images/products/roundys.gif

154/Roundy-s-Human-Resource-Employment-Kiosk

Digital Signage & Kiosk Software - Nanopoint

http://global.networldalliance.com/new/images/products/2259.png

2259/Digital-Signage-Kiosk-Software-Nanopoint

Synapze Loyalty and Engagement Engine

http://global.networldalliance.com/new/images/products/7021.png

7021/Synapze-Loyalty-and-Engagement-Engine

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

Multi-touch retail kiosk

http://global.networldalliance.com/new/images/products/4173.png

4173/Multi-touch-retail-kiosk

Black Box iCOMPEL™ EDS Enterprise Digital Signage Platforms

http://global.networldalliance.com/new/images/products/2031.png

2031/Black-Box-iCOMPEL-EDS-Enterprise-Digital-Signage-Platforms

Retail Shop Along Facilitator

http://global.networldalliance.com/new/images/products/3781.png

3781/Retail-Shop-Along-Facilitator

Slabb X8E Interactive Digital Signage

http://global.networldalliance.com/new/images/products/7029.png

7029/Slabb-X8E-Interactive-Digital-Signage

Black Box DVI-D Extender with Audio and EDID

http://global.networldalliance.com/new/images/products/3193.png

3193/Black-Box-DVI-D-Extender-with-Audio-and-EDID

Media Player by ComQi

http://global.networldalliance.com/new/images/products/mediaplayer_100.gif

186/Media-Player-by-ComQi

Public relations and marketing strategies

Latest posts by Lisa Biank Fasig
Lisa Biank Fasig
Lisa leads the creation of editorials and feature stories for COLLOQUY and oversees the work of contributing editors and writers. With 18 years of reporting experience, most in business and specifically consumer behavior, she is highly skilled at researching data and teasing out the trends. A background in graphic design enables her to see ideas in three dimensions and tell the story visually.
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.