175 million.
On average, that's how many tweets were sent, every day, in 2012. The total number of tweets sent since the site launched just seven years ago is in the hundreds of billions. That's an awful lot of information, 140 characters at a time.
Twitter, of course, is one of many social networking sites that retailers have struggled to figure out in recent years. Facebook has also been a behavior-changer for countless people, and companies are still developing their best practices for how best to use these networks to communicate with their customers and prospects.
Many retailers are using social media to amazing effect, however, and that's what we're celebrating with this infographic. It's particularly fascinating to see how different types of retailers are using different networks based on their business and audience - for instance, the craft retailer Michael's taking advantage of the visual nature of its product selection on the visually driven Pinterest.
Tell us in the comments ... which retailers do you think make the best use of social media, and why?
566
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Hershey's Chocolate World sweetens experience with 4D show
Hershey's Chocolate World sweetens experience with 4D show
550
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Walmart: A self-service tour
Walmart: A self-service tour
547
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McCormick World of Flavors store
McCormick World of Flavors store
539
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Wireless accessory retailer Cellairis debuts store concept
Wireless accessory retailer Cellairis debuts store concept
522
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The 2012 holiday shopping windows of New York
The 2012 holiday shopping windows of New York
511
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NCR Mobile Pay solution at City Winery, NYC
NCR Mobile Pay solution at City Winery, NYC
508
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T-Mobile Global Design Concept redesign
T-Mobile Global Design Concept redesign
500
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Glass Handbag store, Las Vegas
Glass Handbag store, Las Vegas
493
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UNIQLO Westfield Garden State Plaza store
UNIQLO Westfield Garden State Plaza store
482
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Bridgelux LED lighting refreshes retail interiors
Bridgelux LED lighting refreshes retail interiors
NeXtrac In-queue Merchandising System
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6177/NeXtrac-In-queue-Merchandising-System
In-store merchandising
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4196/In-store-merchandising
Tightrope Creative
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373/Tightrope-Creative
Black Box NEC/3M Touchscreen LCDs
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4616/Black-Box-NEC-3M-Touchscreen-LCDs
Kiosk 3DES PIN Pad
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2332/Kiosk-3DES-PIN-Pad
Unattended Payment Solution
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898/Unattended-Payment-Solution
Outdoor Encrypting Pin Pad - INT1315-4220
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2317/Outdoor-Encrypting-Pin-Pad-INT1315-4220
Qtrac iQ – Video Analytics for Intelligent Queuing
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6175/Qtrac-iQ-Video-Analytics-for-Intelligent-Queuing
Interactive Kiosks
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Sony® SnapLab® Pedestal
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159/Sony-SnapLab-Pedestal
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