• Is gathering your competitors' pricing information a worthwhile endeavor?

    Is gathering your competitors' pricing information a worthwhile endeavor?

    Conventional wisdom is that you need to know your competitors' pricing. My question is, "Why?" The answer I get most often from business owners/leaders is that their company's pricing has to be …
    -
  • Five ways to make in-store digital media more engaging

    Five ways to make in-store digital media more engaging

    You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to …
    -
  • Is the age of 'more' and 'faster' replacing 'the customer is king'?

    Is the age of 'more' and 'faster' replacing 'the customer is king'?

    I admit it. I am a lot older physically than I think I am mentally. As Dr. Evil said so eloquently to his newfound son in the Austin Powers movie, "I'm hip." I'm trying to keep up with the digital …
    1 comment
    -
  • Your role is silent! The debacle of Netflix

    Your role is silent! The debacle of Netflix

    I was one of the original adopters of Netflix. The simplicity of it all! Select the movies you want and they arrived in the mail. Instead of using a megaphone to scream at people why they needed to …
    1 comment
    -
  • Oh no, we forgot the children! Let's re-discover our precious Millennials.

    Oh no, we forgot the children! Let's re-discover our precious Millennials.

    Last week my daughter texted me – "I think grandma sent me a check. What do I do with it?" For the record, she only texted me after her friends threw their smart phone clinched hands up in the …
    -
  • Lies, damn lies and statistics

    Lies, damn lies and statistics

    A recent article in CPG Matters relates new findings from Campbell Soup Company that 80 percent of buying decisions are made before a shopper ever gets to the store. Contrast this with the long-held …
    4 comments
    -
  • Maximizing the value of your email marketing

    Maximizing the value of your email marketing

    Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't mean giving up one of the most powerful …
    1 comment
    -
  • Identifying and leveraging your VIP customers

    Identifying and leveraging your VIP customers

    Of course all of your customers are important to the success of your business, but your top customers are even more important. Let's call them your VIPs. There are three types of retail VIP customers.…
    -
  • A new concept: B2ME marketing

    A new concept: B2ME marketing

    I heard this term for the first time last week and had to take to the intertubes to learn more. Strangely, I didn't not find much. So I want to share my thoughts on this. We have all heard B2B (…
    1 comment
    -
  • Do you need a chief customer officer?

    Do you need a chief customer officer?

    CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now is a way to accomplish this feat. Some are …
    1 comment
    -
  • How to cultivate long-term loyalty

    How to cultivate long-term loyalty

    I used to go to the same Chinese Restaurant weekly growing up. My family celebrated birthdays, graduations, and other fun celebrations at this restaurant. It's no wonder they memorized our orders and …
    -
  • Access does not equal value

    Access does not equal value

    A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees they'd be paying would be 10 percent …
    -
  • The declining need for, and escalating value of, human service

    The declining need for, and escalating value of, human service

    Technology has been steadily reducing the number of human service interactions we require in an average day. For at least the last decade, the list of what we as consumers can do for ourselves is …
    -
  • What Facebook's 'Want' button means for retailers

    What Facebook's 'Want' button means for retailers

    Facebook is adding a WANT button in addition to other interface changes. Knowing what shoppers want before they buy it is a big deal for everyone. It means more relevant delivery of ads (over time of …
    -
  • A lesson in customer service

    A lesson in customer service

    I just got a text the other day that many of us hope never happens: the guy who has cut my hair for years is leaving the salon. Oh no! Not to over exaggerate, but it really is a big deal. I love my …
    -
  • Enhanced customer service increases retail sales

    Enhanced customer service increases retail sales

    The best thing you can say about the economy, is that it's shaky. Prices are up for everything–from groceries to gasoline. The unemployed are looking for work, and the employed are overworked. …
    -
  • The 2011 holiday outlook for specialty stores

    The 2011 holiday outlook for specialty stores

    With Black Friday less than two months away, it's time to take a look at this year's holiday predictions. Here are some recent headlines about the upcoming holiday. Joyless Holiday Retail …
    -
  • Macy's heard it on the radio

    Macy's heard it on the radio

    If Macy's isn't carrying enough of your size, it isn't for lack of trying. The department store chain, which has long sought to perfect the art and science of inventory management, plans to install …
    -
  • The six incorrect reports you will hear about holiday retail – again

    The six incorrect reports you will hear about holiday retail – again

    Fruitcakes aren't the only things that reappear, stale, each holiday season. In the current issue of Time magazine, author Brad Tuttle states, "Gazing into Santa's crystal ball, the retail experts …
    -
  • You should stop issuing coupons. Here's why.

    You should stop issuing coupons. Here's why.

    Megan McArdle, in her May 11, 2011 article, "Discriminatory Pricing," in The Atlantic, suggests that coupons are simply a way to distinguish between markets that exist for your offerings. She says "..…
    5 comments
    -
Showing (441 - 460) of 807
BLOGGERS
Customer Experience on the Move
Why certification matters
Public relations and marketing strategies
Egging for the bigger basket
Marketing and brand communication
How Chevy wins at storytelling
Selling in the Real World
Four myths of the marketplace
Get to the Heart of Customer Service
How customer service builds brand loyalty
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.