• Maximizing the value of your email marketing

    Maximizing the value of your email marketing

    Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't mean giving up one of the most powerful …
    1 comment
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  • Identifying and leveraging your VIP customers

    Identifying and leveraging your VIP customers

    Of course all of your customers are important to the success of your business, but your top customers are even more important. Let's call them your VIPs. There are three types of retail VIP customers …
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  • A new concept: B2ME marketing

    A new concept: B2ME marketing

    I heard this term for the first time last week and had to take to the intertubes to learn more. Strangely, I didn't not find much. So I want to share my thoughts on this. We have all heard B2B …
    1 comment
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  • Do you need a chief customer officer?

    Do you need a chief customer officer?

    CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now is a way to accomplish this feat. Some are …
    1 comment
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  • How to cultivate long-term loyalty

    How to cultivate long-term loyalty

    I used to go to the same Chinese Restaurant weekly growing up. My family celebrated birthdays, graduations, and other fun celebrations at this restaurant. It's no wonder they memorized our orders and …
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  • Access does not equal value

    Access does not equal value

    A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees they'd be paying would be 10 percent …
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  • The declining need for, and escalating value of, human service

    The declining need for, and escalating value of, human service

    Technology has been steadily reducing the number of human service interactions we require in an average day. For at least the last decade, the list of what we as consumers can do for ourselves is …
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  • What Facebook's 'Want' button means for retailers

    What Facebook's 'Want' button means for retailers

    Facebook is adding a WANT button in addition to other interface changes. Knowing what shoppers want before they buy it is a big deal for everyone. It means more relevant delivery of ads (over time of …
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  • A lesson in customer service

    A lesson in customer service

    I just got a text the other day that many of us hope never happens: the guy who has cut my hair for years is leaving the salon. Oh no! Not to over exaggerate, but it really is a big deal. I love my …
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  • Enhanced customer service increases retail sales

    Enhanced customer service increases retail sales

    The best thing you can say about the economy, is that it's shaky. Prices are up for everything–from groceries to gasoline. The unemployed are looking for work, and the employed are overworked …
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  • The 2011 holiday outlook for specialty stores

    The 2011 holiday outlook for specialty stores

    With Black Friday less than two months away, it's time to take a look at this year's holiday predictions. Here are some recent headlines about the upcoming holiday. Joyless Holiday Retail …
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  • Macy's heard it on the radio

    Macy's heard it on the radio

    If Macy's isn't carrying enough of your size, it isn't for lack of trying. The department store chain, which has long sought to perfect the art and science of inventory management, plans to install …
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  • The six incorrect reports you will hear about holiday retail – again

    The six incorrect reports you will hear about holiday retail – again

    Fruitcakes aren't the only things that reappear, stale, each holiday season. In the current issue of Time magazine, author Brad Tuttle states, "Gazing into Santa's crystal ball, the retail experts …
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  • You should stop issuing coupons. Here's why.

    You should stop issuing coupons. Here's why.

    Megan McArdle, in her May 11, 2011 article, "Discriminatory Pricing," in The Atlantic, suggests that coupons are simply a way to distinguish between markets that exist for your offerings. She says …
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  • Sorry John-Boy, but Sam's Club is real

    Sorry John-Boy, but Sam's Club is real

    The Waltons of our childhood lived as a tight-knit family during the Great Depression in a rambling old house in the middle of rural Virginia. The Waltons of today live as a tight-knit family during …
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  • Hey IKEA, this isn't sexist at all! Just kidding, it totally is.

    Hey IKEA, this isn't sexist at all! Just kidding, it totally is.

    Had to double-check that I wasn't reading a story from The Onion at first, but no, I was on Adweek: An Australian IKEA location is testing Mänland, complete with umlaut, "a crate for husbands …
    3 comments
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  • CustomInk fuels revenue growth by putting uncensored customer reviews on their home page

    CustomInk fuels revenue growth by putting uncensored customer reviews on their home page

    In this era of social media, companies who embrace customer feedback and "believe" the words of their customers earn the right to growth. They realize that customers turn to each other more than to …
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  • Lessons learned from Apple: Great customer experiences learn continuously

    Lessons learned from Apple: Great customer experiences learn continuously

    Any brand that becomes good does so, in part, because it knows how to learn. Any brand that becomes great has developed the ability to keep on learning. Apple is no exception. Within 30 minutes of …
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  • Sales skills: Training (nurture) or personality (nature)?

    Sales skills: Training (nurture) or personality (nature)?

    The age-old debate — nature versus nurture — is a common theme that pops up for managers who are seeking the right sales candidates. It's an important question: Do people have an innate …
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  • Make smart merchandising choices to avoid discounting

    Make smart merchandising choices to avoid discounting

    Retailers are trying to keep up with the price-cutting frenzy of competitors, extreme couponers and daily deal sites. Many feel they can only attract shoppers if it is a "deal," so that is how they …
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Showing (441 - 460) of 801
BLOGGERS
Public relations and marketing strategies
For Nordstrom Rack, Canada is a moving target
Customer Experience on the Move
Modular construction and ROI
Marketing and brand communication
How Chevy wins at storytelling
Selling in the Real World
Four myths of the marketplace
Get to the Heart of Customer Service
How customer service builds brand loyalty
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