• When it comes to loyalty marketing, sometimes less really is more

    When it comes to loyalty marketing, sometimes less really is more

    Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty program. Next, have them list the rest of …
    -
  • For Nordstrom Rack, Canada is a moving target

    For Nordstrom Rack, Canada is a moving target

    Canadians love their hockey, doughnuts and the metric system, but they apparently are not appreciating the fluorescent glow of a good American value. Nordstrom Rack, one of the nation's most popular …
    -
  • A boutique approach to loyalty, in four steps

    A boutique approach to loyalty, in four steps

    When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four …
    -
  • What are you looking for: The cure or the story?

    What are you looking for: The cure or the story?

    Seth Godin is one of the most prolific writers and users of social media on this planet. He also writes very catchy headlines, like this one that caught my eye: "The cure or the story?" Turns out …
    -
  • Modular construction and ROI

    Modular construction and ROI

    In my last post, we talked about a few of the advantages of integrating modular construction into building projects for retailers, foodservice operators and others. In essence, any company that may …
    -
  • How to create a drama-free store

    How to create a drama-free store

    Staff drama can have a negative impact on morale, the customer experience, and sales results. Unfortunately, retail is essentially a petri dish for drama. Lots of downtime and working with a small …
    -
  • Customer service goal: We don't want you to come back

    Customer service goal: We don't want you to come back

    Do you ever get the feeling that some business' customer service goal is the keep the customer from coming back? Sometimes, it is an employee's lousy attitude that makes you feel unwelcome and …
    2 comments
    -
  • Selling into dead markets

    Selling into dead markets

    I'm sure you're wondering, "Who in the world would do that?" More people than you might imagine. Here's what triggered this post. I was having lunch with a banker who told me, as has every bank loan …
    2 comments
    -
  • What not to do when you lose a customer

    What not to do when you lose a customer

    A business owner's worst nightmare is learning they've lost their best customer. Many times you don't get closure when a customer quits your business. You don't learn why your customer didn't come …
    -
  • Why the restaurant and retail industries should consider modular construction

    Why the restaurant and retail industries should consider modular construction

    I was talking with a friend the other day about modular construction and why I was a fan of it. When I told him that hotel rooms often are built off-site as modules and installed in virtually …
    2 comments
    -
  • Changing prices, changing value?

    Changing prices, changing value?

    A newscast recently reported that some companies are changing prices as often as 5,000 times a day. Why are they doing this? How well is it working? More importantly, what implications does it have …
    -
  • Don't forget, every situation has a story

    Don't forget, every situation has a story

    A few weeks ago, my wife started to search online for a trampoline for our kids. Our girls have been wanting a trampoline for quite some time, and so my wife and I agreed they could get one, as long …
    -
  • Millennial marketing lessons from Jimmy Fallon

    Millennial marketing lessons from Jimmy Fallon

    How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in February and has since become one …
    -
  • Three big-picture ideas for introducing new customer experience technology

    Three big-picture ideas for introducing new customer experience technology

    One of the things I love about blogging, besides its conversational tone, is the ability to swap back and forth between the macro and the micro, between the 50,000 foot view and the magnifying glass …
    -
  • Training retail employees: What is your ROI?

    Training retail employees: What is your ROI?

    "What if I train my retail employees, and then they leave?" It seems like every time I hear from a manager who's trying to talk themselves out of retail sales training, they come around to this line …
    -
  • If our data is currency, who is the bank?

    If our data is currency, who is the bank?

    If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find themselves on the outside looking in at a …
    1 comment
    -
  • How Chevy wins at storytelling

    How Chevy wins at storytelling

    For years now, those of us in marketing have been talking about storytelling ... wrapping your brand message into a compelling consumer story that will draw people in. Hopefully creating an emotional …
    -
  • How and why price discounts impact customer experience

    How and why price discounts impact customer experience

    What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the following discount scenarios are similar to …
    1 comment
    -
  • Your data is only as good as your perspective

    Your data is only as good as your perspective

    Great customer experience strategies must inevitably be formed around good data. Even for smaller organizations that might not have the data quantity or research resources to perform statistically …
    -
  • Tipping points in an economy of one

    Tipping points in an economy of one

    From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the makings of this …
    -
Showing (1 - 20) of 801
BLOGGERS
Public relations and marketing strategies
For Nordstrom Rack, Canada is a moving target
Customer Experience on the Move
Modular construction and ROI
Marketing and brand communication
How Chevy wins at storytelling
Selling in the Real World
Four myths of the marketplace
Get to the Heart of Customer Service
How customer service builds brand loyalty
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.