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Anything they can do, you can do better
Take a look at the first-class section on any airplane today; it's full of corporate leaders lugging around Walter Isaacson's Steve Jobs biography, searching for insights they can use to make their …- Aaron Shapiro -
Stop blabbing about innovation and start actually doing it
These days, every established company is at risk of having its industry — and its own business — disrupted by a startup. Cognizant of this, companies devote a lot of time to talking about …- Aaron Shapiro -
Skunkworks, reorganization and other tactics to excel in the digital age
Outside of the technology sector, most of the large companies that I encounter are startlingly similar. They're massively successful, indisputably recognized as world-class leaders by consumers and …- Aaron Shapiro -
RIM's only road back: Building an iPhone killer
Once upon a time, Research in Motion was the world's leading smartphone company. Armies of executives were loyal to their "crackberries." It had a stock price that wouldn't quit. Fast-forward a few …- Aaron Shapiro -
What every company should take from Barnes & Noble: a page from their corporate playbook
Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash startup, empowered by a little user focus …- Aaron Shapiro
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Latest posts by Aaron Shapiro
Aaron Shapiro
Aaron Shapiro is CEO at HUGE, where he helps companies reimagine how they interact with consumers and manage their business in a digitally driven economy. He is also the author of "Users Not Customers: Who Really Determines the Success of Your Business."
