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Best Buy Geek Squad
If customer service is part of your brand proposition, then I've got a little "best in class" to share with you, IMHO. "Buy a Laptop, Get a Geek.": the new campaign from Best Buy that offers ongoing …- Jim Joseph -
Terrain
In the sea of retail sameness, I finally had a unique retail experience at a new store this weekend. Let's face it, no matter where you go in America (and in some cases overseas), it's the same set …- Jim Joseph -
Limelight Marketplace
If you live in NYC or plan to visit soon, you have to check out something really special. The Limelight Marketplace. For those of you who don't know The Limelight, you are probably better off. It's …- Jim Joseph
Latest posts by Jim Joseph
Jim Joseph
Jim Joseph is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean & Clear, and Wal-Mart. He is currently President of Lippe Taylor Brand Communications in New York.
