The power of consistent customer service

A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.

How to communicate price increases to your customers

Your customers need to be gently reminded of the value they are receiving from you.

The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Three common mistakes businesses make with customer experience

There are some common traps in customer experience design that can work in opposition to your goals.

Big wins with Little Data, in four steps

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

Big data, value pricing and fairness

Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.

To drive store traffic, give shoppers something they can't get online

Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.

How to use technology to make a real impact on shoppers

Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.

How to be a more prescriptive retail manager

Every performance development plan needs to contain both a diagnostic and prescriptive element.

Retail co-op can provide out-of-the-park benefits for all

Major brands in certain circumstances are willing to provide free resources to retailers in the form of co-op dollars.

Why the future of retail is exciting, not gloomy

Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.

A tale of two pricing strategies

Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.

How to add additional value to your products

How retail associates handle and present products to customers adds to, or reduces, the perceived value.

Offering great customer experiences when things go wrong

Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.

The one thing about Big Data that retailers aren't talking about enough

The collection of consumer data is not just transactional – there is an emotional component that is being ignored.

Pricing lessons from the 2014 Corvette

If you’re serious about wanting to increase demand for your products, raise your prices and limit the supply.

Whole Foods’ paycheck may hinge on prices

People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.

Maximizing the value of a retail loyalty program

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Given this level of marketing turmoil,...

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