A conversation about building great retail window displays

 
April 16, 2012 | by James Bickers

This weekend, MSNBC's "Your Business" ran a segment on the venerable retail window display, and how the basics of good window design are the same for everyone, whether it's a small boutique shop or Saks Fifth Avenue.

So what was the most innovative, engaging window display you've seen recently, and what made it special? How are you using this valuable bit of store real estate in the coming months, as the seasons - and your product assortments - change?


Topics: Customer Experience , Marketing , Merchandising , Point-of-Purchase / POP , Store Design & Layout


James Bickers / James Bickers is the senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
www View James Bickers's profile on LinkedIn

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