I Saw Mommy Googling Santa Claus [Infographic]
Nov. 15, 2012
Last week, one of the local rock radio stations in my hometown of Louisville, KY switched formats, to 24/7 holiday music. Judging by the extremely unscientific method of looking at my Facebook feed, people think it's way too early for "Jingle Bells" and "Silent Night."
While it might be too early to break out the tunes, retailers know that it's definitely time to start breaking out the end-caps and store displays - or at the very least, finish preparation for this year's roll-out. Total sales for the season are projected to be at $586 billion - a four percent increase over last year - and this year, mobile is going to make a big impact on just how that money gets spent.
For many pundits and retailers, 2012 has been the Year of Showrooming - a terrifying specter for retail brands. And there's good reason to be alarmed: 56 percent of consumers will do some holiday showrooming this year, and more than a fourth of them say they will likely make their purchases online, while standing in a store.
We've gathered a wealth of data relative to this year's holiday retailing season, specifically as it pertains to online and mobile behaviors, and you'll find that data in this infographic. In the spirit of giving, we encourage you to use the embed code to pass it along to your friends, colleagues and readers.
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James Bickers is the senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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