Aaron Shapiro / Aaron Shapiro is CEO at HUGE, where he helps companies reimagine how they interact with consumers and manage their business in a digitally driven economy. He is also the author of "Users Not Customers: Who Really Determines the Success of Your Business."
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Anything they can do, you can do better

Take a look at the first-class section on any airplane today; it's full of corporate leaders lugging around Walter Isaacson's Steve Jobs biography, searching for insights they can use to make their companies as successful as Apple. Here's all they...

Stop blabbing about innovation and start actually doing it

These days, every established company is at risk of having its industry — and its own business — disrupted by a startup. Cognizant of this, companies devote a lot of time to talking about how important it is to innovate.

Skunkworks, reorganization and other tactics to excel in the digital age

Outside of the technology sector, most of the large companies that I encounter are startlingly similar. They're massively successful, indisputably recognized as world-class leaders by consumers and the business community. Their executives are all quite smart and good at what they do.

RIM's only road back: Building an iPhone killer

Once upon a time, Research in Motion was the world's leading smartphone company. Armies of executives were loyal to their "crackberries." It had a stock price that wouldn't quit. Fast-forward a few years and its failed tablet has caused RIM to miss its third-quarter revenue target.

What every company should take from Barnes & Noble: a page from their corporate playbook

Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash startup, empowered by a little user focus and unencumbered by the burdens...

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