Jason Goldberg / A shopper marketer with 20 years of experience with major brands including Best Buy, Procter & Gamble, Sony, Target, Walmart and many others. Jason leads the Strategy practice for CrossView, a leading provider of cross-channel commerce solutions.
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Is it Time to Drop the 'e' from e-Commerce?

Most e-commerce executives are focused on online sales, even though their actual contribution to the organization is far broader. In order to maximize the effectiveness of digital marketing, executives need to think about their roles differently.Imagine that you are the VP of e-commerce for national cross-channel retailer.

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