Jeff Weidauer / Jeff Weidauer is vice president of marketing and strategy for Vestcom, a provider of integrated shopper marketing solutions. With over 30 years of retail experience, Jeff is a prominent speaker, writer and expert source to retailers, brands and media on shopper marketing and the evolving retail industry.
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Why most retail loyalty programs are failing

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

Why it's time to retire the concept of generations

For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

Why retailers need to keep a laser focus on the customer

I spent the first 15 years of my retail career in operations, i.e. working in and ultimately managing stores.

Pay no attention to the man behind the curtain

The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds about the benefits of GMOs, how they have helped in the fight against world hunger, and...

The problem with big data

What are you doing about big data? That is a question making the rounds with retailers today. Or turned around it’s, “What am I supposed to do about big data?” The problem with these questions is that they miss the point entirely.

Why retail labor cuts are short-sighted

The supermarket industry is notoriously frugal. Rarely is an article written in the mainstream media that doesn’t mention the razor-thin margins retailers operate under, and for the most part Wall Street gives the industry high marks for cutting costs and keeping them low. But the times, they are a-changing.

Giving shoppers what they don't know they want

The National Grocers Association and Supermarket Guru released some teaser facts from their Consumer Panel Survey that will be released at the annual independent grocers meeting next week. Here is the list of attributes that shoppers say are important, according...

Outhouses and QR codes: Never assume the norm

New research from the NPD Group shows that nearly 100 million people (or about half of Internet users) listened to music online in the past three months. No surprise there.

Beating the Black Friday blues

The term “Black Friday” is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers’ attention right after Thanksgiving. The term has been in use for at least 50 years, but originally it...

I have seen the future of retail and his name is Errick

Last week I was in California visiting family, but like most of us on "vacation" these days, I was still working in my subconscious. One of my goals while there was to get my mother-in-law set up on a new...

Big data: Finding an ant in an avalanche

Big data. It's the latest answer to our marketing prayers; the "holy grail" that will deliver the ultimate return for our precious marketing spend.

How to save the center of the store

The New York Times recently ran a piece exploring the shift in traffic from center store to perimeter in a typical supermarket. While the article was interesting, it's about 25 years late.

Two tales of retail showrooming

By now most folks have heard about "showrooming," the relatively new activity where consumers visit a brick and mortar store, look at a product they are interested in, and then buy it online. According to a Wall St.

Beating the showrooming blues

Today's Wall Street Journal carries an article on what's being called "showrooming." This is a relatively new activity where shoppers go to a local brick & mortar retailer and check out a product, and then order it online. In many...

You're hot and you're cold ...

American retailers have been accused of being obsessively consumed with acquiring new customers, but negligent when it comes to retaining existing customers. It's easy to see where this accusation comes from, and it's a hard one to argue with. Retail...

Whither retail? Some thoughts as NRF 2012 winds down

The National Retail Federation (NRF) is just winding down its 101st "Big Show" in New York as I write this. The focus is pretty timely: it's all about jobs and growth and retail's contribution to each. According to the NRF, 1 in 5 jobs in America is retail-related.

It's Amazon's world, we're just living in it

It doesn't seem like all that many years ago when was touting itself as the "world's biggest bookstore." I remember listening to its radio ads in the morning during my commute; who would've guessed then that it would come...

Black Friday to Cyber Monday: How low can the extreme shopping go?

Just about every news story this Monday morning contained statistics relating to the health—or lack thereof—of the economy based on how much we shopped over the weekend. Terms like "Black Friday" and "Cyber Monday" have entered the general lexicon, with...

In the blink of an eye ...

It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online, mobile, and just about anything else you can think of to broadcast their message and create demand....

A week later, we're still thinking about Steve

It's been a week since the world lost Steve Jobs. That sounds like a typical, dramatic and overblown statement from the media, but this is the rare case in which it's absolutely accurate. The special magazine tributes will be hitting the newsstands about now; Newsweek is already out with its version.

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