Lynn Switanowski / Lynn Switanowski is the Founder of Creative Business Consulting Group, an International Retail Consulting firm based in Boston, MA. With more than 25 years retail experience CBCG partners with retailers to create and implement profit improving sales, inventory management, marketing and social media programs.
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Making your retail business social in 2012

People around the world are using social media for many reasons. They are meeting long lost relatives or high school classmates on social media sites, watching videos, reading blogs and most importantly for retailers, they are using social media to...

Where does the time go?

Yesterday, I had a meeting with a client where we were supposed to spend 3 hours brainstorming a marketing strategy for a new store grand opening. Instead, we spent the time organizing her schedule.

Benchmarking your retail performance

As retailers, we're always striving to do better. We have previously suggested that benchmarking can help give retailers the unique perspective they need to improve their overall performance.

Are your stores connecting with today's connected Moms?

With Mother's Day just around the corner, we can't help but think about all the wonderful moms out there who are customers in our favorite retail stores. For many retailers, women — specifically mothers — are a core customer group.

Your merchandise is NOT like fine wine

Like most retailers, you probably have a consistent strategy in place for pricing products when they come in. But do you have the same consistent strategy in place to review and determine the selling performance of those products? In other...

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