Phaedra Hise / As Senior Editor, Phaedra leads the creation of new editorial pieces for multiple content platforms in the COLLOQUY media enterprise: COLLOQUY magazine, the Enterprise Loyalty in Practice journal, COLLOQUY web site, COLLOQUY social media blog as well as other LoyaltyOne vehicles.
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Undressing an online loyalty trend

Flash-sales online retailer Gilt recently announced that it would be offering discounts based on users' Klout scores. It's all very sexy, using online media to rank customers and their Word-of-Mouth reach and influence, then reward them based on that ability.

On Target

It will be interesting to see if Target's business falls off or increases in the wake of the recent New York Times coverage of their personalized marketing initiatives. What would be even more interesting would be to see how they...

Covert loyalty: Treat, or trick?

Last week I received an invitation to join Zappo's VIP loyalty program. Of course I knew it existed.

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