Sharon Goldman / In her role as Senior Editor, Sharon writes and edits stories for COLLOQUY magazine. She helps develop future communications and research initiatives, and also works on white papers and thought leadership content for other lines of business within LoyaltyOne.
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Citi offers easy-peasy redemption option

As we mentioned in our most recent COLLOQUY cover story on today's "squeezed" middle class, offering flexible and simple redemption options is essential for consumers struggling not just for money, but for time. In that piece, we interviewed the folks...

Walmart gas discounts: Will they change the fuel incentive landscape?

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that can compete on price better than any company thanks in large part to its...

Safeway Borrows a Page from the Travel Industry

We’ve known for a while that Safeway, North America’s second largest grocery chain, has been on the right track when it comes to the Enterprise Loyalty journey towards data-driven customer-centricity. Its U.S.-based stores, for instance, are known for using knowledge...

The Beauty of Soft Benefits

In the “stuff we really, really, like” department, we’re ready to add the new “Beauty Board” from CVS’ ExtraCare Beauty Club. In a recent announcement, the 8 million member-strong program announced that it is introducing a panel of beauty and...

Google charges ahead in the 'device race'

It was extremely timely that Google announced the debut of its Google Wallet mobile application last week, just as we were about to publish the latest issue of COLLOQUY on our website, with an in-depth cover story on what we...

Moms and loyalty — the power of the I-Network

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to research multiple brands over sticking with tried-and-true brands. As Moms are often the...

The rebate debate

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition, half of the study respondents, both retailers and manufacturers, said the top benefit of...

The communication station: are you making your connections?

Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail blasts or gimmicky promotions. So it comes as no surprise that a new study on loyalty and e-mail finds...

A missed opportunity to add loyalty value?

At COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a company be sued for not using its loyalty data? Apparently so: Safeway was recently sued by a...

Foursquare and Facebook Places Face-Off for Loyalty

The check-in wars are clearly in full swing. Foursquare recently boasted it had 381,576,305 check-ins worldwide in 2010, and while I don't know the exact numbers associated with Facebook Places, a competitor that launched in August, it's clear that the...

The holiday retail frenzy begins, but what about long-term loyalty?

Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put up before the Christmas promotions came out to play. In an era of sluggish retail sales...

More evidence of rewards just for stopping by

“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk inside a particular location. Most recently, Mashable reported that Virgin America is the first...

MyMacy’s initiative customizes merchandise to boost loyalty

I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in specific stores based on customer request and market demand. It's this kind of nimbleness and...

We get a kick…out of mobile loyalty

It’s gotten big buzz thanks to a new partnership with Best Buy, and the New York Times has already shown an appetite for this app, but here at COLLOQUY we also get a kick out of Shopkick, the new smartphone...

Speedway doesn’t slow down . . . its rewards options, that is

Act fast, high-frequency competitors. Speedway SuperAmerica’s new Speedy Rewards Pay Card is now turning its members’ loyalty cards into debit cards, offering a PIN-operated payment option along with traditional rewards and an instant rollback of 5 cents per gallon for the first 90 days of use.

If the Culture Fits

In the humorous commercials from California’s Milk Advisory Board, viewers are told that "great cheese comes from happy cows." Whether or not cheerful bovines offer up the best cheddar may be up for debate—but it clearly illustrates that keeping employees...

Card Sharps: How Hallmark reinvented its loyalty value proposition

Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing, venerable companies sometimes must shake things up.

Ready for the hook…plus line and sinker…in the store?

I needed to buy a down pillow. That’s how it started.

Mobile barcodes continue march towards mass adoption

Using 2D barcodes as virtual loyalty cards that offer rewards is a significant investment for large retailers, who must invest in special equipment to read the barcodes on a customer’s cell phone at the point of sale. One sign of...

Fifty cents could have been really special

One of the trickiest parts of building loyalty is making sure that your front-line employees are empowered to make customers feel special. After all, you can have the most forward-thinking rewards program or a strong enterprise focus on building customer...

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