Why brand longevity means avoiding shortcuts

What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.

Photos: Inside the new TargetExpress format

This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date.

Seven lessons in upselling, learned from a trip to the mechanic

Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.

Winning the online retail war with merchandising

Online merchandising is still evolving, and many e-retailers are overlooking invaluable tactics.

5 Lessons Learned From Recent Retail Data Breaches [infographic]

Here are some hard lessons learned for retailers concerning data breaches.

What host card emulation means for mobile payment security

The EMV card is a physical asset that provides security via encryption. The next step is to duplicate this security virtually.

Kimpton Karma brings big data full-circle

The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.

Four tips for leading lasting change that leads to higher sales

Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.

Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer satisfaction.

How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

Five ways tablets can transform retail experience

"Tablets have been touted as "reinventing" and "revolutionizing" retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and marketing advantages, and they like the results. Here are some ways retailers are getting big impact out of small screens."

UK shoppers are using less cash

Self-checkout and new ways to pay are leading to a decrease in the use of cash in the U.K., according to a BRC study.

Optical store installs mirrored touchscreen that encourages online social interaction

London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.

Unilever uses scent marketing, hopscotch to launch new brand

A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.

The power of consistent customer service

A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.

How to communicate price increases to your customers

Your customers need to be gently reminded of the value they are receiving from you.

The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

Luxury brand Tod's new retail space, Syracuse, New York

When Tod’s, an Italian luxury shoes and leather goods brand, acquired a new retail space at Destiny USA in Syracuse, New York, the mall’s design management team tapped architecture firm Colkitt & Co. to carry out Tod’s design concept and vision for the premium outlet location.

Amazon's Fire Phone: Will it succeed?

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

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