Hitting the bull's-eye will require more than moms in minivans

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

How to turn angry customers into customer evangelists

Like most brilliant ideas, the premise is simple, but the results are excellent. It not only resolves the customer's complaint and restores confidence in the company but also makes the customer feel like part of the team.

Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

The weak link in Apple Pay's security chain

Crooks have been using a surprisingly low-tech tactic to worm their way around Apple Pay's tokenization and biometric safeguards.

Making a 'lovemark': How Coke and Burberry derive devotion digitally

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through the clever use of digital marketing.

Introducing the 2015 Retail Customer Experience Top 100

Our readers have ranked the top retailers in four categories, with one clear winner coming out on top.

Your employees are your brand

There is a direct tie to loyalty and retention between how companies treat their employees and how they treat their customers.

Are your fans mad about your brand?

With March Madness upon us, here's how retailers can learn from sporting fanatics.

The two types of retail leaders

What did your employees personally focus on yesterday to accelerate sales growth? Does each employee know what his or her next level of performance is?

Apple Watch aims to alter payment and shopping experience

Apple revealed new details about its latest device as the wearable market received a major shot in the arm Monday.

Five major misconceptions about cryptocurrency

With all the heated rhetoric surrounding the topic, we thought it would be helpful to reach out to people who work with cryptocurrencies on a daily basis to get to the bottom of the most common misconceptions.

From stock options to oranges: Whole Foods Rewards is a natural for growth

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with shoppers.

Playing the JCPenney blame game

No, it's not a new promotion, but the latest excuse for holiday losses.

The ROI of social engagement

Current social media trends put the focus on context.

Why the empowered customer is good for retail

While the Internet trained consumers to be extreme deal-seekers, the mobile revolution is empowering them to be extreme convenience-seekers.

Crowdsourced shopping site sends users on a Hunt

The Hunt boasts 3 million users, who work to help other users find specific products online for purchase.

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