Understanding the lifetime value of a loyal customer

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.

Why the Alibaba IPO is a golden opportunity for online retailers

For online retailers, Alibaba’s enormity is a good illustration of the vast size and opportunity presented by Chinese e-commerce, which has recently been deemed the biggest e-commerce market in the world.

Is the Amazon Fire phone the ultimate showrooming machine?

Amazon's first smartphone combines visual product recognition with one-click shopping from the online giant's inventory. Should other retailers be scared?

The four different types of specialty retail associates

How your employees can gawk, stalk, talk or rock the retail sales experience.

An in-depth look at Apple Pay, and what it means for retailers

Apple introduces mobile wallet capabilities that combine NFC, Passbook and Touch ID. The company has support from banks, major card issuers and retailers.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Roundtable: Experts talk digital customer engagement

Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.

Apple and NFC: 10 key considerations for retailers

Apple's next iPhone might be capable of NFC payments. Most retailers are not well-prepared, though there is still time.

Walmart's web efforts leave much in store

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.

#CONNECTsummit14: Jack Philbin on mobile marketing best practices

During this year's CONNECT Mobile Innovation Summit, Vibes CEO Jack Philbin led the opening panel on the future of mobile and what it means for retail.

#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

#CONNECTsummit14: Using Big Data to give customers what they want

The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.

#CONNECTsummit14: mobile experience first, payments second

Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Backoff is the new standard by which other malware will be judged

Every now and then, hackers develop a piece of malware that is so insidious, it changes the landscape of computer security. While there are many contenders for this dubious list, CodeRed, Zeus, and now Backoff are certainly worthy of inclusion.

Seven critical questions required for business decision precision

Today's retail stakes are too high for "lies, damned lies, and statistics."

#CONNECTsummit14: Gartner shares mobile best practices statistics

In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should approach mobile technology, as well as some new statistics on mobile usage.

Embracing big data, technology and omni-channel operations to enhance the customer experience

The retail world today is epitomized by near-global access to the Internet and speedy adoption rates of smartphones.

Customer service is simple, but it is not always easy

The difference between good and great is often just a little bit of extra effort by the employees who serve the customer.

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