ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

Interactive customer experience technology has to surprise and delight

Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something in return.

Retailers facing 'egg-ceptional' customer dilemma

Retail foodservice faces a big customer experience hurdle due to the shortage of eggs thanks to an Avian flu outbreak.

Why cost cutting strategies require putting the customer first

Retailers, like every business niche, are continually striving to save money while making more money, and if you’ve been reading the national business headlines, you may have noticed a new trend that seems to be taking root.

Are you 'CONNECTING' with your customers?

The CONNECT 2015 Mobile Innovation Summit will teach restaurant operators and retailers how to provide customers with mobile connections to help build a loyal fan base.

Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort or getting ready to put those initial lessons learned into play on a second project.

Interactive customer experience technology has to provide value

Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the technology provide value to the consumer and if so, in what form and to what end?

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

Foodservice industry has 3 years to cut the fat

A FDA decision gives the industry until 2018 to remove trans fats from all foods, which the federal agency estimates causes 20,000 heart attacks and 7,000 deaths from heart disease each year.

5 ways surveillance can improve retailer ops

The advancements in video surveillance over recent years have made it possible for retailers and business managers to document operations, observe customer traffic, keep a close eye on cash handling, make sure safety protocols are met, track inventory and monitor employee behavior.

Hello from the new editor, we want your insight

There hasn’t been a more exciting time for retailers thanks to all the emerging technologies. Retailers must learn about new platforms designed for engaging consumers and improving the customer experience as well as strategies incorporating both tech and tools for advancing and expanding the retail business industry.

Walmart’s new strategy isn’t really new but it's banking on super powers

Every retailer is focused on improving the customer experience. Even the world’s biggest retailer — Walmart — is embarking on a huge journey and banking on its associates to carry the ball across the goal line.

Is your chief customer officer part of your c-suite?

In many companies, there is now a seat at the boardroom table for the chief customer officer. Shep Hyken explains why this role is so important.

Interactive customer experience technology has to be natural

Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.

The new force at Old Navy: 4 loyalty Lessons from a retail revival

Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.

Armed with the right strategy, Instagram is valuable marketing weapon

The visual network requires its own specific strategy but must be part of the overall promotional effort.

Apple Pay gets more 'Wallet'-like with new additions

Apple has added private-label and loyalty card support to its mobile payment system. The company also has announced that Apple Pay will launch in the UK next month.

How to use humor in marketing to make your customers LOL

Making a customer laugh is a great thing, but if a humorous campaign falls flat the fallout will last longer than any potential merriment.

Interactive customer experience technology has to make sense

Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.

How grocers, food retailers can keep up with restaurants

Grocery retailers, armed with unprecedented levels of insights and technology, have the opportunity to provide consumers with the experiences and products they demand.

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