Adspace books Conde Nast Traveler for DOOH

 
Dec. 10, 2012

Travel magazine Condé Nast Traveler is providing exclusive holiday digital signage content across the Adspace Digital Mall Network, according to an announcement from Adspace.

The Adspace creative team has developed content straight from the pages of the magazine in 207 malls nationwide. Condé Nast Traveler's Word of Mouth Editor Eimear Lynch is featured speaking to shoppers about some of the most luxurious winter destinations covered in the December issue. The three featured locales include the St. Regis Resort in Aspen, Colorado; Golden Eye Resort in Jamaica; and Mexico City, Mexico.

This marks the latest Condé Nast periodical to provide customized content targeted directly to mall shoppers. Last year, Adspace Networks announced a partnership with Condé Nast's Lucky Magazine, which focuses on shopping and style. The Lucky Magazine content includes fashion tips from the style contributor, Lori Bergamotto, as well as behind-the-scenes video from cover shoots.

"We are excited to be partnering with Condé Nast on another great brand," said Bill Ketcham, executive vice president and CMO, Adspace Networks. "Like Lucky Magazine, Condé Nast Traveler's content is of tremendous interest to our audience. According to MRI, Adspace shoppers index 159 versus all adults spending $3,000 or more on a vacation in the past year, so this program will further enhance shoppers' engagement with our Smart Screens."

Read more about DOOH advertising.


Topics: Assisted Selling , Digital Signage , Display Technology


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