Alliance Data to provide private-label credit card, loyalty program for retailer Venus

March 27, 2014

Alliance Data Systems Corp., a provider of data-driven marketing and loyalty solutions, today announced that its retail services business, which manages more than 130 private label and co-branded credit programs, has signed a new multi-year agreement to provide private label credit card services for women's fashion online and catalog retailer Venus. Founded in 1982, the Jacksonville, Fla.-based Venus has grown into a leading multi-channel brand that offers on-trend swimwear, women's clothing, intimate apparel, active wear, footwear and accessories, according to the companies.

Predominantly a digital soft goods retailer, Venus is experiencing double-digit growth by focusing on fashion-forward merchandising trends, expanding into new fashion categories, and appealing to a customer demographic with whom digital channels resonate.

"At Venus, fashion is our passion. We provide our customers with great-fitting clothing and swimwear that has outstanding quality and style. We are confident the new Venus credit card and loyalty program will reflect all that the Venus brand represents," said Jim Brewster, CEO of Venus.

Alliance Data said it will offer a customized loyalty-driven credit program for Venus, designed to deliver incremental sales, cross-category selling and increased transaction size. Through the new loyalty program, members will earn points for every dollar spent on the card, receive reward certificates redeemable on future purchases, experience hassle-free exchanges, and receive exclusive offers.

Topics: Loyalty Programs , Online Retailing , Payments

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