American Eagle Outfitters testing iBeacons

Jan. 16, 2014

American Eagle Outfitters and app developer Shopkick have announced plans to launch shopBeacon in 100 top-performing American Eagle Outfitters and Aerie stores across the country. According to the company, Shopkick's shopBeacon is the first Apple iBeacon-based presence signal for retailers.

"AEO has always been an early adopter of cutting edge technology, which is why we are partnering with Shopkick once again in order to provide our customers with the best mobile shopping experience available today," said Joe Megibow, SVP of omnichannel e-commerce at American Eagle Outfitters. "Shopkick first launched its app in our Times Square flagship store. Now with shopBeacon, we can deliver a plug and play solution that works to personalize our customers’ shopping experience in an impactful and powerful way."

As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome them and display location-specific rewards, deals, discounts and product recommendations, without their having to remember to open the app. It can also tie at-home browsing behavior to in-store benefits; if the customer "likes" a specific product online, if they so choose, shopBeacon can remind them where in the American Eagle Outfitters store that product is sold.

American Eagle Outfitters is the first partner to deploy shopBeacon to 100 locations across the country, including New York, Chicago, Los Angeles, Dallas, Houston, Miami, Boston and San Francisco. These stores join Macy’s installations in its San Francisco and New York flagship stores, which went live just before Black Friday, 2013, and were the first live installations of any iBeacon/BLE technology at any large retailer worldwide.

To install shopBeacon, a retailer simply sticks the device on a wall or other flat surface. The device has a battery life of five years.

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Topics: Digital Merchandising , Marketing , Mobile Retail , Point-of-Purchase / POP , Technology

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