Are deal-day monikers becoming overused?

 
Dec. 11, 2012

It started with Black Friday. Then came Cyber Monday, which was later preceded by Small Business Saturday and Sofa Sunday, and followed by Giving Tuesday. Oh and, don't forget Camo Thursday or this week's Green Monday.

But are consumers really influenced by the "retail name" of a particular day in the shopping season?

According to an article on usatoday.com, the retail name-game is reaching the point of meaningless self-gratuity on the part of the retailer.

As mobile and tablet technology lets consumers literally shop wherever and whenever they want, dedicated deals days become less relevant, even as retailers and marketers rush to claim one as their own. PayPal had its biggest mobile-shopping day ever on Cyber Monday this year, until it beat its own record by more than $1 million a week later on Dec. 2 — a Sunday without a shopping moniker.

"The whole retail calendar has changed dramatically over the last two years," says Anuj Nayar, a spokesman for PayPal and eBay. "It's not necessarily matching what consumers are doing now."

Read more about marketing.


Topics: Consumer Behavior , Marketing , Mobile Retail , Online Retailing


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