Auto brand launches interactive experience

Feb. 21, 2012

Green Room, a retail design and delivery firm, has created an interactive experience center for the Smart automotive brand at Mercedes-Benz World in Surrey, according to a story on

A central digital graffiti board allows visitors to design their own Smart cars using digital spray cans and then share them online.

Claire Tracey, Smart operations manager, told the magazine that the system helps Mercedez provide visitors with a choice of fantastic attractions, meaning each element has to compete for attention and earn dwell time.

"The new Smart World space not only communicates our brand values and spirit of fun, but also creates a memorable experience quite different to anything else within our Brooklands complex," she said.

The Smart World center, which opened in late December, acts as a sales floor and promotional space for building the brand.

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Topics: Digital Merchandising , Digital Signage

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