Bang & Olufsen has unveiled its first newly redesigned store concept in North America at the new Madison Avenue showroom in New York. According to the company, the new store design is significant as it presents "a breakthrough retail concept that evokes a true sensory experience and demonstrates Bang & Olufsen's commitment to providing extraordinary consumer experiences." The iconic Danish brand is debuting the new showroom concept on Wednesday, April 16 to media, customers, and brand enthusiasts in a grand opening celebration hosted by CEO Tue Mantoni and new president of Bang & Olufsen America Inc., Kathy Thornton-Bias.
The 1400-square-foot showroom, located at 600 Madison Ave., marks the very first U.S. showroom to implement the new store design layout; its sister showrooms in New York will follow suit, as well as a handful of additional locations across the United States next fiscal year.
"The new store concept features a luxurious and welcoming atmosphere, and the interior has been designed to captivate curiosity as you move through the store," said Thornton-Bias. "This store concept will provide the perfect platform to interact and engage in the Bang & Olufsen universe of magical experiences."
At the heart of the new retail concept is a dedicated speaker wall that showcases all of Bang & Olufsen's best-selling speakers. Shoppers can listen to any kind of music, including their own playlists streamed from their smartphones, and check out the sound of everything from the smallest cube speakers to the largest floor models.
A B&O Play zone invites shoppers to listen to the brand's range of designs created for more mobile lifestyles, comparing everything from the latest headphones to portable sound systems.
A more private area lets shoppers settle in and immerse themselves in viewing and listening combinations. Here, shoppers can view movies on the latest flatscreen technology with surround sound, or discover the convenience of linking rooms and multiple entertainment sources through BeoLink system integration.
The scalable retail concept has been designed for spaces from 540 square feet up to 2200 square feet or larger, and will continue to be implemented in select Bang & Olufsen showrooms in major cities around the world, according to the company.