Barix introduces next-gen in-store radio solution

Jan. 31, 2014

In-store radio provider Barix has introduced SoundScape, a comprehensive solution to manage audio distribution over IP networks, offering a centralized management portal and audio players at multiple locations. According to the company, music service providers can efficiently power in-store radio networks with SoundScape, using the portal to manage, configure, group and monitor SoundScape audio players and device status network-wide. SoundScape also enables content scheduling through built-in software, or allows service providers to use custom scheduling solutions.

Barix previously offered live streaming and store-and-play programs as separate applications, each available via software downloads for its IP audio encoders and decoders. SoundScape supports both applications on the same device, allowing retailers to switch between live feeds and stored playlists that play at scheduled times. Both applications support targeted, location-based advertising insertions that seamlessly fade in and out of music programs.

According to the company, the network-wide management capabilities of SoundScape further reduce costs and complexity by enabling customers to remotely deliver firmware updates, create and monitor logs, and track play reports for sponsors. This takes the onus off content providers who previously used in-house or third-party monitoring solutions to perform such services. Retailers can also integrate SoundScape with music suppliers to minimize licensing costs.

SoundScape additionally has the ability to target content across the network. The end-to-end architecture ensures that businesses can group devices to receive specific ads, other languages or completely different programs — whether by location, by department or otherwise.

Read more about in-store media.

Topics: Digital Merchandising , In-Store Media , Point-of-Purchase / POP , Store Design & Layout , Technology

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