Casual Male opens a Destination XL store in Murray, UT

 
Aug. 10, 2011

Casual Male Retail Group Inc., a retailer of men's big and tall apparel, has opened a new Destination XL in Murray, Utah, located at 6170 S. State Street.

DXL carries product assortments in big sizes XL-7XL, tall sizes LT-6XLT and waist sizes 38-64.

Currently with six other locations in Phoenix, Ariz.; Atlanta, Ga.; Schaumburg, Ill.; Houston, Texas; Las Vegas, NV and Memphis, Tenn., DXL offers a collection of products merchandised by lifestyle.

The company plans to open up to 13 DXL stores during the rest of 2011, another 20-30 stores during 2012 and approximately 100 stores over a four- to five-year period. 

Additionally, the company announced it will soon launch a DXL website, with a multi-channel solution similar to the DXL store experience.  The DXL website will enable customers to shop across all brands and product extensions.

"DXL is an emerging and innovative retail offering that is attuned to our customers' needs, and we are excited to open our first DXL store in Murray," said David Levin, president and CEO of CMRG. "Our customers seek choices, value, convenience and a unique shopping experience which DXL offers. We are confident that our success in other markets will be replicated here in Murray."

For more information on this topic, visit our specialty stores research center.


Topics: Customer Experience , Merchandising , Omnichannel / Multichannel , Specialty Stores


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS