ChannelAdvisor Corp., a provider of cloud-based e-commerce solutions, has announced the addition of Alibaba Group's Tmall Global solution to the ChannelAdvisor platform. According to the companies, this new offering will help retailers and manufacturers extend their businesses across borders. Tmall Global is part of Tmall.com, one of the largest business-to-consumer marketplaces in China and part of the Alibaba Group, a leading global e-commerce company.
"China is one of the largest and fastest-growing e-commerce markets in the world, and Alibaba is leading the way," said ChannelAdvisor president and CEO David Spitz. "Given our investments in China and cross-border trade, integrating with Tmall.com was a natural step for us and opens up new avenues of growth for our customers."
Forrester Research Inc. predicts that the Chinese e-commerce market could be as large as $672 billion by 2018, growing at 18 percent per year. Tmall Global is a new solution from Tmall.com that offers Chinese consumers high quality, branded products from outside China. Foreign businesses can use the Tmall Global solution to more easily sell directly to Chinese consumers via Tmall.com, which purports to account for 50 percent of China’s business-to-consumer market.
There are two ways to join the Tmall.com platform: Companies with China in-country business operations can apply to Tmall.com; companies with overseas business licenses are eligible to join via Tmall Global. As an open platform marketplace, Tmall.com provides the infrastructure to host online storefronts and access to hundreds of millions of shoppers.
"We are impressed with ChannelAdvisor's understanding of the China market and the growth opportunities it presents to the rest of the world," said Lynn Dong, director of Tmall Global business development. "Ultimately, this is a win-win situation for foreign businesses who want to enter China and for Chinese consumers who want to access a wider selection of products that were previously unavailable. We look forward to making this collaboration a great success."