Cheese maker Castello brings a pop-up store, and an Iron Chef, to NYC

May 2, 2014

Artisan cheese maker Castello announced it is opening a pop-up store today in New York City's SoHo neighborhood. The store will be open through July 6.

According to the company, the next nine weeks "will offer visitors a selection of premium cheeses; interactive tastings; elegant, made-to-order Premium Cheese Layer Cakes for celebrations; mini seminars about entertaining with cheese; experiential evenings centered around cheese; and in-store sculpting demonstrations transforming premium cheese into works of art depicting New York City landmarks."

Customers will also have the opportunity to win tickets to a grand opening party on May 14 with Chef Michael Symon, James Beard Foundation award-winning chef, restaurateur, television personality, Iron Chef and author.

Topics: Customer Experience , Marketing , Point-of-Purchase / POP , Specialty Stores , Store Design & Layout

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