Coca-Cola partners with HSN for multichannel merchandising

Dec. 10, 2012

HSN announced recently that it will partner with the Coca-Cola Company to create multi-year merchandise, marketing and digital experience. 

The partnership will include an extensive online store of Coca-Cola merchandise, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as programming and multiplatform content throughout the year. In addition, a special HSN Cares campaign with Diet Coke in support of The Heart Truth will be launched in February, the announcement said.

"We are very excited about this robust partnership between HSN and The Coca-Cola Company in 2013. True collaborative partnerships inspire our organization, our partners and most importantly our customers," said Bill Brand, EVP of programming, marketing and business development. "HSN is dedicated to offering our customers fun, engaging retail opportunities and we look forward to introducing the HSN experience to a new audience and evoking that iconic moment of happiness that embodies the Coca-Cola brand."

Read more about multichannel retailing

Topics: Merchandising , Omnichannel / Multichannel , Specialty Stores

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