ComQi turns on digital signage 'delayMirror' for retail (video)

Jan. 8, 2012

ComQi, a global provider of in-venue multichannel message management, announced today the launch of a new retail product: delayMirror. The delayMirror is a "video mirror" that provides a continual delayed video feed which allows shoppers to see themselves as they were three seconds ago. It allows the shopper to turn around and see the clothes they are wearing from all angles in a dressing room.

"When you look at yourself in the delayMirror it is almost as if you were looking at someone else — a digital doppelganger," said ComQi CTO Max Stevens-Guille, in the announcement. "They look like you, dress like you but they are doing what you did a few moments ago. DelayMirror provides a magical experience for shoppers."

The delayMirror was developed by ComQi in conjunction with John Paul Bichard of Creative Advisor Group — a spin-off of the Interactive Institute Stockholm — where it was invented. It is fully integrated with ComQi's EnGage platform and is available worldwide immediately.

ComQi will be showing the delayMirror experience, as well as other interactive connected experiences, at ISE 2012 in Amsterdam, from Jan. 31 to Feb. 2 at booth 10K118.

Check out a fun video of the device, from the Interactive Institute Stockholm, below:

Read more about retail digital signage.

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