launches new retail marketing platform

April 24, 2014 Inc. has unveiled Retailer iQ, a targeting and analytics platform for grocery, drug and mass merchandisers that the company says fundamentally changes the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.

According to the company, Retailer iQ combines several innovative components into one cohesive, omnichannel platform that is designed to drive consumer engagement, activation and shopping behavior for retailers and consumer packaged goods companies. These components include: digital e-receipt via SMS and email; personalized recommendations for products and coupons; integrated shopping lists; extensive targeting capabilities; real time analytics; and a wide range of integrated digital media experiences. The platform integrates into the retailer point-of-sale system to manage the entire flow of digital couponing, including creation, issuance, activation, redemption, validation and clearing.

"This technology pushes crumpled, indecipherable receipts and irrelevant coupons into the digital era," said Steven Boal, CEO and founder of "It's an incredibly powerful tool. We spent three years building it and we're proud to be working with Walgreens and our other brand and retailer partners to lead the future of promotions."

Walgreens began rolling out Retailer iQ early this year, and the technology is now running in more than 8,000 stores. More than 100 million Walgreens Balance Rewards members can now access paperless coupons and digital receipts, with the ability to clip digital offers from and within its award-winning mobile app. Users can redeem offers effortlessly at point of sale simply by swiping their Balance Rewards cards.

The Walgreens mobile app with paperless coupons is nominated for a Webby Award in recognition of excellence in an integrated mobile experience.

Topics: Loyalty Programs , Marketing , Technology

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