David's Bridal boosts omnichannel inventory management

Sept. 25, 2013

The supply chain solutions provider Manhattan Associates Inc. announced that David's Bridal is now using the firm's omnichannel solutions to ensure on-time and accurate delivery of customer orders from across its network.

David's Bridal is using Manhattan's Order Management to orchestrate both customer and store replenishment orders to ensure reliable fulfillment, according to the release. In addition, the software is used to pool and govern availability of inventory across its e-commerce and store distribution network to allow the retailer's entire supply chain to service each customer's needs.

"Our business is founded on offering brides the widest variety of products always delivered on time for her big day, no matter how she chooses to shop with us: online, in our stores, or by phone. It's critical that we have one system we can rely on to provide inventory availability and manage orders across our network," said Caryn Furtaw, chief information officer for David's Bridal. "With Manhattan's solutions, we have a foundation on which we can continue to build out our omnichannel initiatives."

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Topics: Customer Experience , Merchandising , Omnichannel / Multichannel , Specialty Stores

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