Feb. 25, 2014
Dónde, Inc., a location-as-a-service platform, has announced today the launch of its store locator and analytics dashboard as a free service. According to the company, the software provides retailers and brands with a mobile-friendly store locator and access to an analytics dashboard. Dónde is built for digital marketers looking to understand the buying intent of customers visiting their site and other behavioral insights regarding their online and offline marketing efforts.
"Currently, mobile searches generate 30 percent of all web traffic and of that traffic, 80 percent are searches for product locations," said Anthony Nicalo, co-founder and CEO of Dónde. "Businesses who aren't using mobile store locators are obviously missing out on a massive opportunity. We are launching this free service to show the impact mobile location services can have on a business along with the unique consumer marketing data it can provide to drive foot traffic and grow businesses intelligently."
Dónde's free mobile store locator service can be integrated on any web platform and is optimized for any mobile device, the company said. Its analytics dashboard gives its customers direct insight into the behavior of mobile traffic, including:
- Geographical data on customer trends
- Whether a customer looked for directions or not
- Popularity ranking of specific products (flavors, sizes, types, etc.)
- Which stores were called directly from the website
- Heat map showing growing areas of interest
- Most popular keywords for searches (zip codes, cities, states, etc.)
In addition to Dónde's free offering, the company offers premium and custom solutions for brands looking to connect with their customers and drive traffic with contextual tools.