Jan. 10, 2014
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Euclid, a provider of brick-and-mortar customer analytics that it refers to as "Google Analytics for the physical world," has announced Euclid Express, a free analytics solution that provides retailers with insights into customer behavior and store performance.
In the online world, every e-commerce site knows: How many people visit? How long do they stay? How often do they return? These fundamental insights into shopper trends are vital to running every business. Using existing Wi-Fi, Euclid said it allows retailers to get these same "offline answers" and actionable insights for all physical locations. Now, any company, regardless of size or budget, can use Euclid to assess the offline impact of marketing activities, quickly identify trends in store performance, and improve the overall shopping experience.
"Today's businesses are talking about creating a multi-channel experience and tying the online and offline. However, a huge data gap still exists in the offline world. Retailers lack even the basic information to understand customer behavior in their stores," said Euclid CEO Will Smith. "They need to go beyond analyzing transactions and basic door counts to create better customer experiences and improve store performance. Euclid Express provides access to these fundamental insights, making it free and easy to do smarter business."
Euclid currently collects six billion measurements per day and analyzes 250 million potential shopping sessions per year across thousands of locations. In the past year, Cisco, Juniper and Ruckus joined existing Euclid hardware partners Aerohive, Aruba, Fortinet, Meraki, and Xirrus to expand Euclid's reach to over 80 percent of retail Wi-Fi deployments worldwide and thousands of new retail locations.
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