Fashion retailer ASOS launches shopping app

March 10, 2014

ASOS, a U.K.-based online fashion retailer, has announced the launch of its U.S. shopping app, offering more than 850 brands and the ASOS private label for iPhone, iPad, iPod Touch and Android devices.

According to the company, the app will allow users to effortlessly sync ASOS accounts between Web, mobile and app platforms — including saved items and shopping cart. Many of the site's popular features, including its runway videos for each product, are available on the app, as are sharing capabilities via Twitter, Facebook, Pinterest, Google Plus and email.

"Mobile traffic has become an increasingly important channel, so the development of a shopping app was a major priority for us this year," said Matt Hiscock, SVP of ASOS U.S. Inc. "Our team has worked hard to deliver a seamless transition between our website, mobile site and app, offering a complete online shopping experience in the palm of a hand."

The release comes at a time of rapid expansion in the U.S. for the global e-tailer. Since establishing a U.S. office in 2012, the company said it has launched several initiatives to enhance the U.S. customer experience, including the opening of a U.S. warehouse allowing for faster domestic shipping and returns and the roll out of its premier service, which for $19 provides free two-day shipping, an ASOS magazine subscription and exclusive access to discounts and collection previews.

"The U.S. plays an important role in our aim to become the world's No. 1 fashion destination for Millennials," said Hiscock. "Our app is one of many ways we are continually innovating to offer our American customer optimized shopping on every platform and through every stage of the experience."

The free app is available through iTunes and Google Play.

Topics: Mobile Retail , Omnichannel / Multichannel , Online Retailing , Social Media , Technology

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