Fashion retailer using traffic tech to study customer behavior

Feb. 19, 2014

Tyco Retail Solutions has announced that FJ Benjamin, a group of global luxury and lifestyle brands across Asia, has successfully implemented Tyco’s Traffic Intelligence solution. The retailer features brands such as Banana Republic, Celine, Gap, Givenchy, Guess and La Senza.

According to the companies, FJ Benjamin now knows how many shoppers become buyers, and how much they spend per visit. The retailer is also using the tool to analyze the impact of promotions and in-store advertising, and is able to optimize advertising campaigns based on shopper preferences.

An FJ Benjamin spokesperson said the retailer is also using the technology to maintain an ideal associate-to-shopper ratio, and to understand in which areas of its stores shoppers are spending the most time.

"Tyco's traffic intelligence solution is critical to helping us stay ahead of the competition, increase conversion rates and reduce lost sales," said the spokesperson. "Most importantly, now we can track conversion rates on an hourly basis and store managers receive real-time updates and alerts, enabling our sales force to better serve the needs of our customers."

Topics: Consumer Behavior , Digital Signage Audience Measurement , Point-of-Purchase / POP , Technology

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