Fluid acquires social CRM platform 8thBridge

April 7, 2014

Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics and marketing solutions for retailers.

According to the companies, 8thBridge, Inc. is a Minneapolis-based software provider specializing in helping brands leverage onsite social discovery and curation experiences to derive new customer insights, execute targeted loyalty programs and promotions, and conduct social network retargeting campaigns. The company was recognized by the AlwaysOn Global 250 in 2011 as one of the top 250 private companies in the world and was nominated by Red Herring in 2012 as a Top 100 Americas company. The 8thBridge Graphite platform provides an end-to-end social commerce platform for retailers that spans social login, curation, discovery, sharing, Facebook Open Graph analytics, customer segmentation, and multi-channel campaign automation.

"Fluid thrives on helping retailers find new ways to connect with their customer base and provide engaging, compelling experiences that turn shoppers into buyers," said Kent Deverell, Fluid CEO. "8thBridge has a strong track record of delivering innovative Social CRM solutions that connect shoppers to each other, that build community and content around brands and products, and that help drive an unparalleled level of customer insight through the social analytics technology built into the Graphite platform. We couldn't be more excited about the combination and we know our customers will be too."

Topics: Loyalty Programs , Marketing , Omnichannel / Multichannel , Online Retailing , Social Media , Technology

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