Nov. 19, 2012
Shoppers won't have to go too far to find great deals Thanksgiving weekend and Cyber Monday; in addition to the plethora of in-store promotions, many companies are planning to offer attractive online deals for the biggest shopping weekend of the year.
According to Shop.org's eHoliday survey conducted by BIGinsight, 97.3 percent of online retailers will offer special promotions at some point during the Thanksgiving weekend, up from 90.2 percent last year. Specifically, 45.7 percent will offer online deals on Thanksgiving Day, and a record 85.0 percent will offer special promotions on Cyber Monday, up from 78.4 percent last year.
"Consumers are increasingly shopping and buying both online and in-store this holiday season," said Shop.org Executive Director Vicki Cantrell. "Savvy retailers are getting the word out to customers about in-store offers and events using online vehicles such as Facebook, email, Twitter, and mobile alerts. Now more than ever retailers are integrating their digital and in-store promotions, working to create that seamless shopping experience that they know consumers demand and expect."
Retailers will spoil their customers with gifts of coupons/percentage off their purchases (47.1 percent), limited time promotions (26.5 percent), and other online specific promotions (29.4 percent). However the biggest treat will be free shipping without conditions: 44.1 percent of retailers polled will offer the customer-favorite on Cyber Monday, up significantly from the 12.5 percent who said so last year. Another 29.4 percent will offer free standard shipping with conditions.
"There's no question that one of shoppers' favorite deals is free shipping — in fact, many expect it — and retailers are responding," said BIGinsight Consumer Insights Director Pam Goodfellow. "The free shipping 'savings' plus any additional discount or promotion should pique online shoppers' interest from Thanksgiving through Cyber Monday this year."
Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of shopping online the Monday after Thanksgiving when people returned to work. Today, Cyber Monday is viewed as the online equivalent to Black Friday — the ceremonial kickoff to the online holiday shopping season when shoppers flood retailers' websites expecting robust promotions such as deep discounts and free shipping offers.
Holiday shoppers who simply couldn't find the time to do it all over the weekend will look to Cyber Monday to help put a dent in their shopping list, even if they have to do it during their lunch hour at work. According to NRF's holiday spending survey, 56.8 percent or 72 million people, will shop for a holiday gift from the office this year.
Read more about consumer behavior.