French retailer Leroy Merlin deploys electronic shelf labels

 
April 2, 2014

France's largest do-it-yourself and home improvement chain, Leroy Merlin, announced it will install Pricer's electronic shelf label system in all of its 121 stores by the end of 2015. Thirty-five store installations are planned for 2014 and the remainder during 2015. The project value is estimated at more than $20 million, the company said.

"This is probably the largest ESL project in France during the last two years and it is very demanding," said Harald Bauer, Pricer's acting CEO. "It requires us to deliver around 4 million ESLs in about 18 months. The project follows a challenging pilot where Leroy Merlin compared our solution with competitive systems."

Leroy Merlin will roll out a mix of Pricer's ESLs along with featured graphic e-paper labels throughout its stores.


Topics: In-Store Media , Merchandising , Point-of-Purchase / POP , Store Design & Layout


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