Holographic Greeter taking POP advertising to next level

March 21, 2012

Owners of big-box to mom-and-pop stores understand the value of having a location or display that stands out in the crowd of saturated advertising messages. Marketing Ad Group said it has found a way to cut through that tidal wave of advertising with its Holographic Greeter, an information, branding and promotional messaging medium that displays a holographic image projected onto a life-sized cut-out, according to a company press release.

The company has also launched a Counter Display Module for the solution that integrates products into the presentation.

The Counter Display Module, a wraparound gondola/shelf unit designed to highlight new items, secondary locations or seasonal specials and demos, modularly docks with the Holographic Greeter. The entire system is built on concealed caster wheels making setup and repositioning a snap, Bill Barrett, product development manager with Marketing Ad Group, said in the press release.

The company offers the greeters for lease, purchase or through its co-op program, making upfront costs low, Barrett said.

"Updating content with additional videos is so affordable you will be tempted to change your marketing creative daily," he said.

Read more about POP.

Topics: Digital Merchandising , Digital Signage , Display Technology , Point-of-Purchase / POP , Technology

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