Nov. 14, 2012
IBM today announced that it is collaborating with Hong Kong Department Stores to help them expand internationally and increase customer loyalty by deploying a new digital analytics commerce initiative.
According to the announcement, the digital experience will deliver a personalized shopping experience to consumers, deploy social networking capabilities and create an online community that drives both customer satisfaction and increased sales.
In addition, Hong Kong is using IBM's cloud-based Web analytics capabilities to gain actionable insight on buying trends to provide a personalized experience for potential and existing customers. By capturing near real-time visitor activity, the solution provides Hong Kong Department Stores with an aggregate view of customer activity to enable targeted marketing campaigns that appeal to shopper preferences and improve shopper-to-customer conversions, the announcement said.
"We have a vision to create the largest online fishing store in Europe and, as we look to expand in Sweden and beyond, IBM and its partner Descom play a critical role in that effort," said Miika Malinen, eCommerce director, Hong Kong Department Stores. "We hope to continue to deliver an online experience that will help customers succeed in fishing by offering everything they need in one place combined with a powerful community to make it easier to choose and purchase the right equipment."
Read more about customer experience.