Hong Kong supermarket chain PARKnSHOP adds merchandising tech

Feb. 28, 2014

Galleria Retail Technology Solutions, a provider of retail and category planning, automation and optimization solutions, has announced that PARKnSHOP, the leading supermarket chain in Hong Kong, has chosen Galleria to further enhance its merchandising operations.

Devoted to tailoring their stores to meet the requirements of different customer segments, PARKnSHOP, a member of the A.S. Watson Group, currently operates over 360 stores in and around the region, the companies said in a press release.

"With a wide variety of stores across Hong Kong, Macau and Mainland China, our goal is to provide our customers with a large selection of products at the best possible value," said Philippe Giard, Regional Managing Director of PARKnSHOP.

According to the company, PARKnSHOP selected Galleria as their preferred solution provider due to its unique ability to enable the enhancement of a customer-focused approach through a full and flexible offering; from insights gained via clustering and demand signal analytics to the optimization and effective execution of strategy to store.

Topics: Merchandising , Point-of-Purchase / POP , Supermarkets & Grocery Stores

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