IKEA's Valentine offer: Free cribs for babies born 9 months from now
Feb. 15, 2013
Here's a retail marketing campaign with a real sense of humor: On Valentine's Day, IKEA ran ads in Australian newspapers offering a free crib to any baby born on November 14.
Proof of birth is required, and delivery (ahem) is not included.
"Happy Valentine's Day (see you in 9 months)" the ad said with a wink and a nudge, dotting the 'i' with a heart.
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James Bickers is the senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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