IKEA's Valentine offer: Free cribs for babies born 9 months from now

 
Feb. 15, 2013 | by James Bickers

Here's a retail marketing campaign with a real sense of humor: On Valentine's Day, IKEA ran ads in Australian newspapers offering a free crib to any baby born on November 14.

Proof of birth is required, and delivery (ahem) is not included.

"Happy Valentine's Day (see you in 9 months)" the ad said with a wink and a nudge, dotting the 'i' with a heart.

IKEA free crib ad

Read more about marketing


Topics: Marketing , Specialty Stores


James Bickers / James Bickers is the senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
www View James Bickers's profile on LinkedIn

Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS