IKEA's Valentine offer: Free cribs for babies born 9 months from now

Feb. 15, 2013 | by James Bickers

Here's a retail marketing campaign with a real sense of humor: On Valentine's Day, IKEA ran ads in Australian newspapers offering a free crib to any baby born on November 14.

Proof of birth is required, and delivery (ahem) is not included.

"Happy Valentine's Day (see you in 9 months)" the ad said with a wink and a nudge, dotting the 'i' with a heart.

IKEA free crib ad

Read more about marketing

Topics: Marketing , Specialty Stores

James Bickers / James Bickers is the senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
www View James Bickers's profile on LinkedIn

Recommended For You

Related Content

Latest Content

comments powered by Disqus