Amplience, a provider of rich media production technology for e-commerce, announced that Labelux, a global provider of high-end lifestyle brands, has selected the Amplience Adaptive Media Platform to enable it to rapidly deploy engaging, interactive rich-media experiences for its brands.
Labelux, which encompasses several luxury retail companies, said it has already implemented Amplience with Italian accessories brand Zagliani and footwear provider Jimmy Choo's Choo World. The company is planning to roll out the use of Amplience content across its Belstaff and Bally brands this year, according to a press release.
"The Amplience Adaptive Media Platform enables us to maintain the richness of content and quality of experience that engages our customers, as well as create and deliver these interactive experiences across all channels far more quickly and cost effectively than alternative technologies," said Nicola Becerra, Digital Production Manager, Labelux.
Labelux is private luxury products group and one of the four pillars of privately held Joh A. Benckiser s.a.r.l (JAB), whose other worldwide interests include majority stakes in Coty Inc., Peet's Coffee & Tea Inc., Caribou Coffee Company, Inc. and a minority stake in D.E.Master Blenders 1753 N.V. Labelux brands include Bally, Belstaff, Jimmy Choo and Zagliani.