Leaf, creator of a mobile POS tablet specifically designed for commerce, has launched its Payment Apps, a marketplace through which merchant acquirers directly market their payment processing services to merchants using the Leaf POS system. The Payment Apps marketplace is seamlessly integrated into the Leaf POS platform, enhancing visibility, creating branding opportunities for processors, and providing merchants with more insight into their processing options, according to a company press release.
The marketplace offers a wide range of benefits to payment services providers, including increased sales via online referrals; an online profile highlighting key differentiators; improved customer retention via in-product branding, messaging, and upselling; and brand reminders every time the Leaf tablet is used to swipe a card. It also provides a convenient way for merchant acquirers to stay connected to their payment processor services through Leaf's back office POS platform, said Aron Schwarzkopf, co-founder and CEO of Leaf.
"Our merchant customers often ask for our advice when choosing a payment provider, and their need for more insight into the market and its offerings is what inspired us to create the Payment Apps marketplace," he said. "Now we can guide our customers to Payment Apps, where they are empowered to make an educated decision based on the needs of their small business."
Merchants increasingly perceive processing as a commoditized service, and Payment Apps helps to reverse the trend by adding real-time, in-POS product marketing that deepens the merchant-processor relationship, Schwarzkopf said.
Merchant acquirers and ISOs can create their own Payment App on the Leaf platform by visiting www.leaf.me/paymentapps.