Nov. 29, 2012
A leaked internal video made for Apple retail employees solidifies the perception that the company puts quite a bit of preparation, planning and philosophy into its retail model.
According to cnet.com, the video is voiced-over by Apple’s former head of retail, and current JCP CEO, Ron Johnson.
It features images from Apple stores around the world as Johnson says, "If you can tailor a store uniquely to its setting, it can actually improve communities. Most retailers view their space as the square footage they rent, we view our space as the environment we inhabit."
Read more about employee training.