Feb. 13, 2014
Merchant Warehouse, a provider of payment technologies and merchant services, has announced it is bringing Isis SmartTap capabilities to the point-of-sale (POS) at Boston-based businesses. The program, which the company says is the first of its kind in the Boston area, gives small and mid-sized merchants the opportunity to deploy customized offers to new and prospective customers via the Isis Mobile Wallet through Merchant Warehouse’s Genius Customer Engagement Platform.
"The payments industry has been changing rapidly over the last few years, presenting significant challenges for smaller retailers to effectively compete with big-box stores," said Henry Helgeson, CEO, Merchant Warehouse. "Boston is a hub of innovation, and we want to help these entrepreneurs expand their capabilities through the use of advanced payment technology. Isis SmartTap technology helps bridge the gap between customer engagement and payments, and this offering is designed to do just that. Merchant Warehouse is making mobile commerce technology easy and available to companies in our own backyard."
Isis, a mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless, created the Isis Mobile Wallet to allow customers to pay, save money through special offers and apply loyalty cards by using their smartphones at contactless payment terminals. With the support of major U.S. wireless carriers, Isis offers a mobile payment and commerce solution that leverages the existing payments infrastructure and is open to payment networks, banks, merchants and merchant technology providers.
Read more about mobile wallets.