Microsoft to begin selling Surface at retail stores

Dec. 12, 2012

Microsoft said Tuesday it would make its Surface tablet computer available to outside sellers as soon as mid-December, citing interest from retailers and consumers, reported

In a statement, Microsoft said retail stores in the U.S. and Australia would be the first to sell the introductory Surface model with Windows RT, while Staples said in another statement it will carry the Surface at all of its retail stores and as early as Wednesday.

"The public reaction to Surface has been exciting to see. We've increased production and are expanding the ways in which customers can interact with, experience and purchase Surface," said Surface general manager Panos Panay.

"Our plan has been to expand the retail presence for Surface after the first of the year," said Steve Schueler, head of retail sales for Microsoft. "Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier."

Read more about specialty stores.

Topics: Marketing , Online Retailing , Retail - Electronics , Specialty Stores

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