Mobiquity releases SDK for mall-based beacon network

March 28, 2014

Mobiquity Technologies has announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks' (a wholly-owned subsidiary) Bluetooth LE Beacon network. Mobiquity Networks says it already owns and operates the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology.

According to the company, installation of Mobiquity Networks' BLE Beacon SDK in a mobile app allows proximity-based engagement with the company’s entire network, which includes 100 of the premier U.S. shopping malls. The network covers nearly 3,000 unique retailers with over 15,000 storefronts, and represents approximately 120 million monthly shopper visits and roughly $12 billion in purchasing power per month. This activation creates the largest installed Bluetooth LE Beacon network of its kind in the US, the company said.

"We are thrilled to unlock the potential of our Bluetooth network through the release of our Beacon SDK. We now have the ability to give thousands of brands, retailers and social media platforms access to their fans through highly personalized and relevant engagements on their own mobile apps in very precise and valuable indoor locations," said Michael Trepeta Co-CEO of Mobiquity Technologies. "We are excited to see Apple's iBeacon, PayPal's Beacon and other Bluetooth Low Energy Beacon products inside retail store locations, as this will give us the opportunity to further enhance the experience for all mobile apps that integrate our Beacon technology while in the common area, where we presently service up to 120 million shopping visits per month."

Topics: In-Store Media , Marketing , Mobile Retail , Point-of-Purchase / POP , Store Design & Layout , Technology

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